We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification of belief or frustrate important needs. By carrying out the suggestion, one can simultaneously reduce dissonance and preserve intact one's relation to positive authority. But what can reasonably be expected when the suggestion to change is beyond the recipient's capability or frustrates his deep needs or predispositions? In such a situation, a conflict arises between his desire to comply with authority and the abilities or needs which make compliance impossible. One way to resolve such a conflict situation (or to reduce the dissonance) is to change one's conception of authority. If a suggestion emanating from positive authority is unacceptable, the conflict may be removed by becoming disaffected with the authority and transforming it either into a negative authority or into a nonexistent one. This is exactly what Leon and Joseph did. Milton Rokeach
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More Quotes By Milton Rokeach
  1. By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted: a person's primitive beliefs represent the basic truths he holds about physical reality, social reality, and himself and his own nature....
  2. As soon as they leave, Leon says to me: "I disagree, sir. There are people who aren't insane, and I'm one of them. People who generalize are mentally ill.
  3. We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification of belief or frustrate important needs. By carrying out the suggestion, one...
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